Ceramic industry policy to step up the development of
Domestic ceramic sanitary ware industry in recent years, suffered a cold winter in the industry, the domestic market atrophy and export trade barriers, both internal and external, increased industry reshuffle.
According to Xiao Bian understand, recently, the Ministry of industry and information technology has been commissioned by the Guangdong Ceramic Association, to step up the development of the national building sanitary ceramics industry policy. Designed to regulate the industry access, strictly control capacity expansion, promote mergers and acquisitions, accelerate the elimination of backward, improve industrial concentration. It is reported that the Guangdong Ceramic Association after the investigation of the drafting of the "policy" draft, plans to form a draft submitted to the Ministry of industry.
Since 2012, the industry market environment further deterioration. A lot of ceramic enterprise inventory maintenance in 2 months or 3 months of production, some brand enterprise sales fell by 5%-20%. On the one hand, the market demand plummeted, a foreign ceramic anti-dumping, exchange rate war time. At the same time the strong monopoly of foreign brands of domestic high-end bathroom market, domestic ceramic sanitary enterprise survival pressure is huge.
In order to improve performance, many ceramic sanitary enterprises often to carry out promotional activities, but in the product homogenization of the increasingly serious situation, the price war, make bath products for profit margins continue to compress, and consumers are increasingly savvy, and promotions and other activities are more calm and marketing effect becomes weaker and weaker. Industry analysts, ceramic industry, small and medium enterprises generally face a crisis of survival and a comprehensive reshuffle, individual large enterprises are also facing difficulties. Expected in the second half, the ceramic market demand is still difficult to have a significant improvement, the overall environment will be more complex.
Ceramic sanitary ware industry is constantly shuffling out, under great pressure on the survival and development, the numerous ceramic sanitary enterprises will also eyes to the channel development, improve product technology, perfect service,, in order to in the fierce market competition advantage, a firm foothold. The personage inside course of study thinks, with the release of the "policy of building sanitary ceramics industry" and facilities, the ceramic industry may become the next stage of the Ministry of elimination of backward production capacity, one of the key industries, leading enterprises will benefit to improve the market share.
